First Apple Macintosh Computer Unveiled and is "Insanely Great"

The year was 1984 and this video, Steve Jobs, in front of 3000 people demonstrates the power of the Apple Computer.

Andy Hertzfeld captured the moment quite well in his retelling: "Pandemonium reigns as the demo completes. Steve has the biggest smile I've ever seen on his face, obviously holding back tears as he is overwhelmed by the moment. The ovation continues for at least five minutes before he quiets the crowd down."

What does this have to do with marketing?

Plenty.

-Demo the features and benefits
-Claim What is Unique With Your Product or Service
-And The most important: Find Out What Your Market Wants and Give it To Them…Watch and See…