Network Marketing Companies Seek Professionals From Unemployed Talent Pool…

Here is an article that was just published…check it out here:

Network Marketing (NM) or Multi-Level-Marketing (MLM) has historically been a controversial subject since the early days of Amway.  In 1979 the Federal Trade Commission ruled that Amway was not an illegal pyramid but a legal and legitimate business. Since that infamous federal ruling, network marketing has grown from an esoteric business model to a highly efficient distribution system.

Today, Network Marketing is reported to be a $100 billion dollar industry, made up of FORTUNE 500 and New York Stock Exchange (NYSE) companies.  Traditional sales method companies such as Colgate-Palmolive and the Gillette Company have Network Marketing subsidiaries. Rexall Drug is now using the Network Marketing method of distribution.

But as many American workers face shrinking pay checks, dwindling 401k retirement plans, and threats of layoffs, many households and business professionals are finding that the Network Marketing industry can be a viable financial option and an opportunity to augment their primary income.

Mark Archer  a business blogger, and network marketing coach and trainer from San Diego is a notorious promoter and supporter of the network marketing industry.  He says "I'm fortunate to have seen both sides of business from both an entrepreneur in network marketing and as a business consultant in traditional business.  What I can say about the network marketing industry is that the business plan is the most efficient and most lucrative I've ever seen from both a distribution channel and an entrepreneurial opportunity." He adds, "Just like there are good and bad companies out there in traditional business; there are both good and bad companies in the MLM industry."

Archer, who markets 80% of his products and services online, is an independent distributor for a health and nutrition company. When searching for the best company, Archer says, "There are generally 5 things I look for before I join. The last company I was with failed this test so I was much more careful before I jumped in.  I had to be sure that this company was reliable, and stable with safe and consumable products."

Network Marketing companies replace traditional advertising and marketing costs with sales commissions to independent representatives, paid after the product is sold.  Faith Popcorn, in her best-selling book, The Popcorn Report,explains additional societal trends driving the success of Network Marketing. Her book describes consumers as having a desire to cocoon and stay at home. Advertising Age magazine states that the recommendation from a friend is the most powerful form of advertising.

Network Marketing Companies generally have several levels of investment and usually require an initial investment between $500 to $1,500. The companies generally allow their members to work their own hours and offer incentives for those that want to build their business quickly.

Technological advances have also drastically affected the work forces of entire industries. In 1985, vinyl records supported a $24 billion a year industry. Today it is all but extinct.  One robot can replace twenty human workers and extinguishes the need for companies to pay exorbitant amounts in employee benefits.

Most experts advise that before joining any network company, you should check the credentials and track record of the the company. The company should also be registered by the DSA (Direct Sales Administration).

For more information about the network marketing industry, and how to market online you can read Mark Archer's blog at: Mark Archer

A serial entrepeneur, Mark Archer started investing in real estate as an active duty Navy pilot. Within 3 short years, he acquired over 2 million dollars in real estate and then moved much of his portfolio to virtual real estate and started marketing online.

He is now the owner of a social networking site, and is currently sought for his marketing, and expertise with blogization, and search engine marketing and optimization.