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Here are three of the biggest misconceptions of facebook:
1. Facebook is simply a social platform and place to share photos with friends.
-Fact: Many top corporations have shifted their advertising budgets in favor of social advertising dollars.
(http://mashable.com/2009/12/23/pepsi-super-bowl/)
2. Facebook users are not interested in buying and traffic doesn’t convert to sales.
Fact: Facebook gives advertisers pinpoint demographics, allowing advertiser to target much more precisely than google adwords, or other advertising platforms.
3. Social Proof is pure hype.
Fact: There used to be a time when expert copywriters would spend hours crafting the perfect message or brand for their target audience.
Now, it doesn’t matter as much what you (business owner) say about your business, but what others are saying about your business.
Social Proof is simply what others are saying about your business. Social media is a tool to improve anyone’s brand or marketing message.
