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I’ve been listening to Howard Stern since I was 15.
Growing up in New Jersey, it wasn’t uncommon to have the radio tuned to 92.3KROCK while I was dressing for school. College was the same as my dorm-mates, some as far away as Georgia, Texas and California, were introduced to the highly controversial, animated yet entertaining Howard Stern.
The battles with the FCC and Howard’s radio competition, were both fierce and entertaining, including Mark and Brian from L.A. and the Zookepper from Philly
In 2006, Howard and his crew signed a mega-deal with SiriusXM radio, a subscription-based, satellite radio service where paying customers could tune in so long as they had the necessary hardware and were paying their subscription.
In late 2011, NBC and its new and popular t.v. show, America’s Got Talent, announced it would be signing Howard Stern as the judge to replace Piers Morgan.
This caused some controversy as some pundits all over the country stated that Howard would ruin the show because of his ‘bad-boy’ image and on-air antics.
I disagree.
If anyone has ever listened to Howard, they would observe that Howard has some of the most loyal audiences in radio history. Throughout the years Howard fans have endured contract battles, complaints from the FCC and threats to cancel the shock-jock’s radio show.
So, what does it matter for you or your business?
Simple: The genius behind Howard’s radio show is not the stripper segments or fart jokes but the intimate nature in which Howard connects with the audience. Howard was “opening’ up to his audience even before there was reality television.
Open up and share a little about you. Tell your customers that you care and more importantly, show them you care.
As Seth Godin says, “Your audience is smarter than you think.” Go ahead and cut a quick video to show your clients and customers what your service means to them.
If you can get a following like Howard, you can do anything, even get signed by NBC, the same company that infamously fired the same man over 25 years ago.
